Ian Bright

Selected for Carrum Health

I make complex information clear, credible, and ready to move.

I’m a senior graphic designer and art director who builds high-volume B2B communication across print, digital, campaigns, events, and motion—from dense research to complete, production-ready brand systems.

GTM collateralInformation designBrand systemsAutonomous execution

Selected evidence

42campaign assets delivered across 21 dimensions
29pages of financial research shaped into a clear story
176catalog pages taken through technical preflight and production
19+years translating ideas into production-ready design

What Carrum needs

Dense narratives → intuitive proof pointsBrand direction → multi-channel executionFast-moving requests → dependable delivery

Selected work

Built to inform.
Designed to perform.

Three projects that show how I simplify technical stories, support commercial teams, and preserve brand quality across every buyer touchpoint.

01 / eSOPH

One brand, carried across an entire customer journey.

A long-running B2B software brand system spanning product education, partner integrations, lead-generation campaigns, sales collateral, and national trade-show environments.

  • 42display assets across 21 dimensions
  • 3-stagestory for a complex product integration
  • Multi-channelprint, digital, environmental, and campaign

Why it matters for Carrum: technical and procedural detail translated into credible, audience-ready communication—then scaled without losing consistency.

View full case study
Full eSOPH brand consistency case study overview page
Full eSOPH product integration case study page
Full eSOPH geofenced campaign case study page
Full eSOPH brand presence case study page
Full Excelta sales-system case study overview page
Full Excelta technical sales brochure case study page
Full Excelta trade-show system case study page

02 / Excelta

From production problem to complete sales system.

What began as an urgent catalog rescue expanded into art direction, audience-specific sales collateral, event graphics, technical content review, motion, and print production.

  • 176 pagesaudited and prepared for a scheduled print run
  • 1 weekto build a paired trade-show system
  • End-to-endconcept, content, vendor, prepress, and delivery

Why it matters for Carrum: sales enablement, field-event execution, and autonomous problem-solving brought together in one ongoing B2B partnership.

View full case study

03 / Amerigo Resources

Financial research turned into a persuasive visual narrative.

A 29-page investor publication that organizes market analysis, company performance, charts, and technical context into an approachable sequence of visual proof points.

  • 29 pagesof editorial storytelling and information architecture
  • Data-richcharts, comparisons, callouts, and financial tables
  • Decision-readydesigned for investors and financial stakeholders

Why it matters for Carrum: a direct demonstration of turning dense financial evidence into a story that remains rigorous, clear, and commercially useful.

View full case study
Full Amerigo Resources case study overview page
Full Amerigo copper-intensity report page
Full Amerigo copper supply analysis page

Client perspective

Trusted to clarify, extend, and deliver.

Brand partnership

“Ian has been working with us since 2021 and was hired to help us rebrand with stronger, more engaging visuals. He understands our style and direction and it shows every time we need to add a new asset or refresh an old one.”

Jessica GuitonMarketing Coordinator, eSOPH

Complex information

“Ian did an incredible job helping us bring the visuals to life on a large report about the copper industry. His visual style for print publications is impeccable and it showed with a great looking end product.”

Scott WillisFinancial Analyst, Grizzle Investment Management

Market alignment

“I like the background imagery as it connects to the right market segment.”

Sean BrantlVP Sales & Marketing, Excelta

Supporting range

More ways to make evidence usable.

Grizzle white paper cover and opening pageGrizzle white paper data page

Long-form editorial

Disruption at a Reasonable Price

14-page financial white paper ↗
Investment performance one-page overview

Commercial collateral

Performance One-Pager

View original PDF ↗
Long-form investment infographic

Digital storytelling

Investment Infographic

View full graphic ↗
Giga Mint logo and visual identity explainer

Visual identity

Giga Mint

View original PDF ↗

How I work

A lead designer who still loves the making.

I’m comfortable setting a visual direction, building the system behind it, and staying close enough to the files to ensure the final execution holds up.

01

Complexity, clarified

Dense product, financial, and procedural information becomes a visual story a buyer can understand and act on.

02

Brand, operationalized

A visual direction becomes a durable system across sales collateral, campaigns, events, digital touchpoints, and motion.

03

Execution, unblocked

I work autonomously, identify production risks early, and carry projects through organized, production-ready delivery.

Hands-on capabilities

InDesignIllustratorPhotoshopMotionPrint productionAI-assisted workflows

Ian Bright

Clear thinking.
Beautifully executed.

Senior Graphic Designer & Art Director
BSD, Visual Communication Design — The Ohio State University

Explore my full portfolio ↗